To improve data quality for better AI stop fixing it

In the rapidly evolving landscape of modern business, data stands as a cornerstone for informed decision-making, strategic planning, and overall organizational success. Yet, the quality of data often comes under scrutiny due to inherent inaccuracies introduced during its creation and capture. While the natural inclination might be to rectify these data flaws directly, a more effective approach would involve addressing the root causes by refining the processes responsible for data generation and capture. This article advocates for a shift in perspective—rather than fixating on perfecting data, organizations should prioritize enhancing the underlying business processes. By doing so, the integrity of data as a factual representation of reality can be preserved, while the flaws in data can be harnessed for improving the overall business processes.

Preserving Data Integrity

Data serves as the bedrock upon which organizations build their strategies and navigate their journeys. It acts as a bridge between past occurrences and future aspirations, enabling businesses to discern patterns, identify opportunities, and mitigate potential risks. In the pursuit of maintaining data integrity as a true reflection of reality, the emphasis should be on upholding the authenticity of data rather than attempting to correct every blemish.

The act of post hoc data correction risks distorting the historical narrative, potentially leading to misguided decisions based on altered information. For instance, correcting logistic movements data to complete the data chain might offer short-term relief in consistent reports, but it sidesteps the valuable insights that there are manual work arounds to correct for process disturbances or addressing underlying product performance issues.

Leveraging Flaws for Process Enhancement

The inconsistencies and inaccuracies that reside within data are not mere obstacles; they are signposts pointing towards areas of improvement within business processes. Rather than viewing these flaws as hindrances, organizations should perceive them as guideposts directing the way toward operational refinement.

Imagine a scenario where a retail company routinely records variations in inventory figures. Instead of simply modifying the data to match desired outcomes, the organization should seize this opportunity to delve into the processes leading to these inconsistencies. By dissecting the supply chain, identifying weak links, and implementing corrective measures, the company not only rectifies data accuracy but also optimizes its operations, potentially resulting in cost savings, heightened customer satisfaction, and enhanced product quality.

Connect the dots: From Data to Processes

The inclination to correct data discrepancies often stems from a desire for immaculate datasets that appear to ensure more accurate decision-making. However, this mindset overlooks the fact that data is a mirror reflecting real-world occurrences, which inherently contain imperfections. Rather than chasing an unrealistic data ideal, organizations should pivot towards process improvement as the bedrock of data quality enhancement.

Through meticulous examination of the processes responsible for data creation and capture, organizations can unearth systemic issues that might be undermining their operations. This shift in focus embodies the essence of continuous improvement—a philosophy that emphasizes identifying and rectifying systemic shortcomings over superficial data adjustments.

Empowering Technology

Embracing process enhancement over data rectification does not negate the significance of technology. Indeed, technology can play a pivotal role in automating and streamlining processes, minimizing the introduction of errors in the first place. Automation reduces the likelihood of human fallibility, a significant contributor to data inaccuracies. Furthermore, technology can be harnessed to integrate checks and balances within data capture systems, ensuring accurate and consistent data entry.

Nevertheless, even the most sophisticated technology cannot entirely eliminate flaws from data. The primary objective remains enhancing the processes feeding into these technologies, establishing a cycle of refinement and growth. And beware of the downside of too much control through technology. When there are too many constraints on capturing the variance of data, people get creative and misuse the limitations the technology enforces.


In the age of data-driven insights, the temptation of spotless data can be alluring. Nevertheless, the pursuit of data perfection should not overshadow the essence of reality. Data is an embodiment of genuine events, and its imperfections are key indicators of areas demanding attention and improvement.

Rather than expending energy on rectifying data flaws, organizations should prioritize the enhancement of processes responsible for generating and capturing this data. In doing so, they not only elevate data quality but also nurture a culture of continuous improvement and operational excellence. Every flaw transforms into an opportunity, every discrepancy a potential breakthrough. This approach enables the organization to evolve holistically, guided by the wisdom extracted from its imperfect yet invaluable data.

Stop sticking plasters on data and technology